Or. You can also trend this metric over time to see how overall time spent changes. Adobe Analyticsは訪問回数やユニークユーザー数、滞在時間などをCookieを使って判断します。. The ‘Exits’ metric shows the number of times a given dimension item is captured as the last value in a visit. Courses Tutorials Events Instructor-led training View all learning options Tutorials Events Instructor-led training View all learning optionsThe getNewRepeat plug-in allows you to determine whether a visitor to the site is a new visitor or a repeat visitor within a desired number of days. In Adobe, you can easily make anything count per Hit, per Visit (Session) or per User — even things like “per Visit of New Visitors” or “per Visit with Search Usage” are easily possible. This limitation makes sense because a sequence can only be considered if there is more than one hit considered. Perhaps I am misunderstanding, which means my answer could be wrong, but would you not want to keep your overarching container set to VISIT to measure the Unique Visitors. Any visit with only a single hit is considered a bounce. But, I would like to know how it captures it, Is there any Unique ID which is used to capture the Unique Visitor o what is the internal logic behind to capture Unique Visitor. A hit is a request for a file for download from the server whereas when a user opens a. As opposed to Adobe Analytics, AAM segments can be real-time, if the signals come from a real-time data source. Authentication status is returned as an integer. Use traffic variables (Props) to help you understand the popularity of various dimensions on your site, such as page views, visits, unique visitors, and time spent. However, I do see the visit coverage also changed for some reason: If I change this example segment from Hit to Visit, the visit coverage changed from 115 to. Method-1. Go to the Extensions tab, then click the Configure button under Adobe Analytics. Populate this dimension with data. Pricing: Adobe Analytics has a high price tag. This funnel is based on a “per visit” interaction. what it does: add segment 1 in a visitor container and "dublicate" for visits number greater 1. Examples that explain discrepancies between metric counts Create a flow visualization. How this metric is calculated. If Target is used with other Adobe Experience Cloud solutions, such as Adobe Analytics, Experience Cloud Audiences shares visitor information across solutions. All the visits in the period on this breakdown fall into the 'None' bucket on line 11. . Add all required time slots one by one with OR condition. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Slice and dice your data with segmentation in Adobe Analytics. Thank you so much for your comment, but in my case above, I captured all the people who have come to site via the tracking code -- and among them I wanted to see how many people actually "ordered" As far as I understood (maybe I'm wrong) the tracking code value should last till the visit ends, whic. Count of devices (Experience Cloud IDs) that were. Customer Care Office Hours. The ‘Visit depth’ dimension reports the number of page views the visitor saw in the entire visit. Traffic variables. Visits, visit duration, visit depth are all visit-based measures. It is a visit-based dimension, meaning that it contains the same value for the entire visit. Create new metrics for specific characteristics. Customer Care Office Hours User Guide. Shift+click the last cell of that same metric column to highlight the column blue. For example, I want to filter hits to only those with a purchase of X product, then filter those hits to visitors who have spent Y amount on that product. In a day to day view, Google Analytics recognizes that this visitor visited your website on both days. eVars allow us to give context to our visitors’ behaviors (i. 10/15/15 7:26:17 PM. Customer Journey Analytics collects touchpoints from online and offline channels and presents them in context so you can create experiences that really matter. marion33678522. Hit: Adobe includes all hits for which your condition is true. Then you can create a segment with "Visit Number. Is new visitor; Some common use cases include: Show a survey after a visitor has been on the site for five minutes; If this is the landing page for the visit, populate an Analytics metric; Show a new offer to the visitor after X number of Session Counts; Display a newsletter sign up if this is a first-time visitor; Built-in data elementsWeb analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. The last page before the visitor leaves the site or the app is the exit page. This metric is helpful when you want to see average time spent for specific dimension items. Customer Journey Analytics จาก Adobe Analytics ช่วยให้ทีม BI และวิทยาการข้อมูลได้รับเครื่องมือที่จำเป็นสำหรับการผสานและวิเคราะห์ข้อมูลข้ามช่องทาง. Courses Tutorials Certification Events Instructor-led training View all learning optionsSign In. Page events are the opposite; they count the number of link tracking calls, and exclude page view tracking calls. This metric is not available in Data Warehouse due to its different processing architecture. Created for: User. Assign this. I could figure out why revenue of visit and visit was same. In this situation, due to the cost of processing long, intense visits, reporting starts over with a new visit. And not only me; some of my clients did not find it easy to learn exactly how the different segment. Examples that explain discrepancies between metric countsCreate a flow visualization. By creating behavioral-based segments, estimating audience sizes, and. now if you open a visit box you will see multiple hit boxes. New visitors. The amount of time that elapsed between these two hits contributes to. Server Calls. 1 Accepted Solution. Adobe. The exclude/include affect based on the container level - hit/visit/visitor. See moreAccording to Adobe Experience League, segments can be based on: Visitors based on attributes: browser type, device, number of visits, country, gender. Today, I want to introduce you to calculated metrics, the next best tool in your analyst toolbox. The report provides a snapshot of each visitor, including:Transform data from multiple sources with standard XDM and get more with a flexible data model that’s not bound to the hit-visit-visitor model. Adobe Analytics relies on first-party cookies to record a visitor’s on-site activity. Before all the content (including Adobe Analytics image request) can load, the visitor clicks to Page B. In this video, learn how to use the containers and hear some examples of each. For example, create a metric for “new visitors” with a count of people who are visiting for the first time. The ECID identifies the same visitor in different parts of the Adobe ecosystem, such as Adobe Target and Adobe Analytics, and identifies unique visitors. This dimension helps you understand behavior visitors make after visiting your site. ) are all ultimately calculated as a value in post_visid_high and post_visid_low. 1 to Dec. I want to filter for only specific hits, and then filter those results with a visitor scope. The ‘Exits’ metric shows the number of times a given dimension item is captured as the last value in a visit. This metric counts. S. The Data Feeds API is also fairly limited in what it would allow partners to do—you. Get the most out of Adobe Analytics. The concatenation of these two columns can be used as the standard of identifying unique visitors regardless of how they were identified as a. As I have always seen it, the Visitor container as the largest of the three (Hit/Visit/Visitor) and would carry beyond a single visit, which would invalidate your segment. "New Visitor" and "Returning Visitor" segments are already available in Adobe Analytics Workspace to filter the data based on first time visitor and repeat visitor (second time, third time visitor and so on). 1. Opens a different browser and navigates to your site on the same computer 4. Could someone let me know if my understanding is correct or not. The first important specification to know is to define what is a Hit. The concept of attribution in Adobe Analytics requires two components: Attribution model: The model describes the distribution of conversions to the hits in a group. Adobe supports two overarching workflows to link device data together:Adobe Analytics is part of Adobe Experience Cloud, which over 85% of the top 100 internet retailers in the U. Solved: Hello Adobe Community ! I'm currently working on the. Hits, page views, and click throughs are all hit-based measures. In my understanding, the way Adobe Analytics measures Return visits or No of returned visitor is based on whether the user has visited before to the any pages in a website or not. Reason: Both hits occured in different months, so not at the same hit and neither during the same visit. Remarketing, on the other hand, focuses on data from past site visitors collected by your company, which is referred to as first-party data. For Virtual report suites, you can change the visit timeout using the Visit timeout drop-down list. What it does: same as Segment 2, but "exclude visitors with visits greater. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. 1 to Dec. in other words, the total for unique visitors is de-dublicated. e. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Hope that helped. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. SC15 introduced an awesome new feature, visitor stitching. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. The Clip dimension and Level dimension. Drag the Page dimension into the Freeform Table and from there, drag a page (in this case, Home - JJEsquire) into the Add TouchPoint field as the first touchpoint. Hit ~= Server Request There are 3 types of segment containers: Hit, Visit, and Visitors. With all the technicalities explained, it’s time to show you some use cases for working with anonymous data. I have questions regarding return visit rate. While the session-level custom dimension works for most scenarios, consider the hit-level custom dimension if you have a user-ID view enabled. These analytics applications can also help corporate measure an results of traditional print or broadcast advertising campaigns. Learn. gpv. ClassificationsBegin building a calculated metric. e. Learn about Adobe Customer Journey Analytics and how to use Analysis Workspace with data from Experience Platform. Campaign Classic v7 & Campaign v8. Watch video. Metric segmentation. Processing rules simplify data collection and manage content as it is sent to reporting. Custom Metric (hit-scoped) of "Time" type: In Adobe Analytics, a "Counter" Success. For example, each visit. Find self-help, customer support, and more for an array of reporting tools such as Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map. 1. Or you can be including data with just a hit that is defined, visits that are defined or visitors? Again, we’ll talk about - that in greater detail on another video. 3. Time spent Visitor segments return every page and every visit for visitors that hit those three pages. Don’t. We certainly need this clarification. I agree with the sequence suggestion. Open the report, and you’ll see the real-time flow of your site’s users and counters for visits and pageviews over the last 30 minutes and 24 hours. Visits on both platforms typically expire after 30 minutes of inactivity. By default, if a visitor is inactive for 30 minutes or more during a session, the visit is terminated and a new visit begins when activity resumes. Admin. The denominator is not available as a separate metric in Adobe Analytics. Segment builder. The visitor will be counted as a new entrant if he or she visits the site from a new computer or a new browse, deletes the cookie, or. Still no reply, but I would really like to understand better the time metrics available. visitorID), it will split the visit when a returning visitor logs in on another device. Sign In. All methods Adobe uses to identify unique visitors (custom visitor ID, Experience Cloud ID service, etc. If a visitor’s session spans hours, the visitor will be counted as unique for each hour that contains data. It is a visit-based dimension, meaning that it contains the same value for the. Main Takeaway Tip: This typically is the most hidden scope in both platforms, but. A hit may be a request for a graphic file, an HTML file, an audio file, etc. aid s_vi cookie. . The key value for operating_system. Hit Depth would be 1,2,3,4,5 respectively. It’s a platform commonly used by marketers and business analysts for business analytics purposes. Deploy code. 6 and above when the app makes a tracking request while in a background state. In Analysis Workspace, open a project, then select the Plus icon next to the Metrics section in the left rail. Created for: User. The tracking server is the hostname in the beacon, so that’s easy to find. For more information on this feature, go to:audiences in Adobe Target to target different content and experiences to specific audiences to optimize your web marketing by displaying the right messages to the right people at the right time. How this metric is calculated. The ‘Single access’ metric shows the number of visits where the dimension item contained only a single unique value for the entire visit. Bounces would be the sum of visits for which 'visit_page_num' does not ever equal 2. · Multiple segments are available (5 segments) and these segments can be easily retained and reports can be generated. Real-Time Customer Data Platform. ⭐Cross-domain Visitor Identification in Adobe Analytics | Adobe Exp…Aug 28, 2023If the variables are more related to the hit, page views, time on page, scroll down then that’s what you are looking for. Created for: User. visit vs. Insurance. However, I remember how long it took me to understand them initially. And a visitor may have multiple visits. The resulting number is the average page depth, rounded to the nearest integer. s_vi. The visitor leaves the site, but returns six days later. This dimension is useful to determine the amount of time it takes to hit a success event, such as a form submission or a purchase. Adobe Analytics for Target (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. The segment should provide you with the number of visitors who have seen the page at least 2 times. For hit-level ‘time spent’ metrics, the denominator is sequences. So if I was to use visit depth = 2 the Add to Cart rate I would. Ordering Hits -> Follow a Visit Unique Visitors. In your specific instance, the difference might be due to tracking code changing values mid-visit. . After my last article on the differences in E-Commerce Analytics between Google and Adobe Analytics , some people asked me about the examples in there with once-per-Visit Metrics, and how we created. It uses the following steps to measure calculation: For a given hit, look at the timestamp. Technically if you only ever look at UV as your metric, using Visitor would work. It includes information about Apple’s Intelligent Tracking Prevention (ITP) program as well as Chrome’s limitations on third-party cookies via the SameSite. In many scenarios you might see 2 or 3 different IDs on a call, but Analytics will use the first ID present from that list as the official visitor ID, and split that value across the post_visid_high and post_visid_low columns. These will be used to measure the success of the Web site or campaign and are crucial to maintaining. external. You can create a segment as mentioned appropriately by Andrey. Rule is the same: tracking code = abc but the container is different -- one with a "hit"container, another is "visit" container. I recently started studying Adobe Analytics. I have made some documents for my deep understanding of Hit vs Visit vs Visitor. The Time spent per visitor (seconds) metric shows the average amount of time that visitors interact with a given dimension item during a visitor’s entire lifetime. If a visitor returns to the site multiple times in a day, the visitor details are duplicated for every clock hour during which she visits. Traffic Source;. The example below represents how data is sent to Adobe Analytics when a customer authenticates for the first time, on the first device: eVar16. Anchor your Flow visualization using one of the following options:Adobe Analytics Segment Containers. endUser. Example 1. I would check the following: Check the configuration of the tracking code expiration and allocation under admin >> r. In this situation, due to the cost of processing long, intense visits, reporting starts over with a new visit. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. The concatenation of these two columns can be used as the standard of identifying unique visitors regardless of how they were identified as a. You can begin creating a calculated metric in any of the follows ways: In Analysis Workspace, open a project, then select Components > Create metric. Learn. Click Analytics > Admin > Report Suites. To put it more simply, when a visitor visits your website for the first time, they are assigned a visitor ID, which is assigned to a profile on Adobe’s servers. This cookie stores the quantity of pages you view when visiting the Websites. The user did not click a link to get there, did not pass Go, did not collect $200. This dimension is helpful when you want to understand how engaged visitors are when returning to your site. However, the total unique visitor number at the top will count visitorX only once. Select Save to save the. As Web Analytics has moved into marketing and we have moved to JavaScript based solutions, this term does not hold much meaning today as terms such as Page Views, Visits, Sessions, Users and Visitors have taken over. Each value beyond this threshold goes through the following logic: If a value is already seen in reports, add to that value as usual. I would advise you to read through this first : About Segments and Containers Now here is how I understand it: Hit container == one Adobe Analytics Server call Visit Container == returns data from all Adobe Analytics server call sent during a visit Visitor container == returns data from all Adobe. If your organization has IP obfuscation enabled, this setting is honored. The default container is Hit. I have made some documents for my deep understanding of Hit vs Visit vs Visitor. 42% vs. Funnel by Visitor. Expand the Cookies accordion, which reveals the Visitor ID field. Or. Unique visitors: Identifiable visitor ID’s: Adobe does not automatically collect custom. The ‘Return frequency’ dimension shows the length of time that passes between visits from returning visitors. Hover over a touchpoint to see the fallout and other information about that level, such as the. 5+, setCustomerIDs includes the optional AuthState object. Workspace / Custom Set Home Screen (Adobe Analytics) Adobe Analytics doesn’t presume to create a pre-built report for all users to see on login. When a new visit starts, this dimension item increases by 1. When I filter the tracking code "abc" from the tracking code report and apply the. visitors. Adobe recommends using this plug-in if you want to identify visitors as “new” using a custom number of days. The Clip dimension and Level dimension. There are 3 types of segment containers: Hit, Visit, and Visitors. Visit depth increases only if the hit is a page view, and the Page dimension is not the same as the last page view’s dimension item. Common dimensions include Page, Referring domain, or an eVar. The denominator is not available as a separate metric in Adobe Analytics. Level 4. Here are a few scenarios in which you can experience expected data variance: A4T allows for the possibility that a Target hit (top of page) occurs, but no Analytics hit (bottom of page) occurs. Compare this hit with the timestamp of the last hit of the visit. A previous visitor making a. Compare this hit with the timestamp of the last hit of the visit. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. Admin. See Adobe Analytics and browser cookies for more information. It helps one for estimate how, traffic till a visit changes after the launch of a add advertising push. Use audiences in Adobe Target to target users based on their geographical location. The resulting table will show the number of custom link instances (clicks) considering only one click per unique visitor for your set of CTAs. Do I need to specify a visitor ID for non-authenticated visitors as well or will adobe analytics use the regular identification as a fallback if s. , logged in, logged out). It uses the following steps to measure calculation: Look at the timestamp of the first hit of the visit. : tinyint unsigned : os : Numeric ID representing the operating system of the visitor. The Products Variable (s. When you view this same visitor’s site activity within the last 30 days, Google Analytics looks at the data cumulatively, in which case, they consider the visitor only. This view shows the data based on the visit organized by visitor. Adobe Analytics data collection is based on the Server Requests i. I recently started studying Adobe Analytics. Created for: User. Instructor-led training. It helps one to cost how, traffic to a website changes after the launch of an new advertising crusade. Filters. Leaves your site open in a tab for longer than 30 minutes, then continues browsing 3. So for the first segment what it would do is go to the level of the visit boxes, open each one and just check if. A "New Visitor"'s first visit lasts as long as they are active. The following examples outline the logic used in determining when a visit starts and ends for any visitor when the “Prevent Background Hits from starting a. Globally, online spending is expected to hit $910 billion this season, 11 percent growth. But tracking internal vs. Create a freeform table. Sign In. This dimension is valuable to help gauge your website’s appeal and relevance to. Visits (known as sessions in Google Analytics) are a group of page views made by the same user in a short amount of time. I am able to get Report Builder to sum the total unique visitors across two pages but not the total count of unique visitors across the two pages. Page Views, Visits, and Visitors. In many cases, you can also choose the scope of the data (hit, session, user). This metric is helpful to compare with the Unique visitors metric to make sure the majority of visitors to your site uses the ID service. Main Takeaway Tip: This typically is the most hidden scope in both. Visit: Adobe includes all the hits of the visits if your condition is true during the visit. Adobe Analytics is a robust data analysis platform that collects data from multi-channel digital experiences that support the customer journey and provides tools for analyzing the data. Level 8. I have questions regarding return visit rate. Visitor Count differences. Admin. Unique Visitors counts the number of unique visitor IDs for the dimension item. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. If the variables are more related to the visit. There are visitor metrics in Adobe Analytics and Adobe Audience Manager that have similar definitions, and but that are not 100% aligned, for various reasons. If we expanded the Reporting Period to 30 days (versus the current five) and Avi and Bob still were the only people to enter the. The same with visitor. The denominator is not available as a separate metric in Adobe Analytics. the segment built using "Visitor" as a scope would be super inflated. Again,Thank you so much. For example, I want to filter hits to only those with a purchase of X product, then filter those hits to visitors who have spent Y amount on that product. If they then return on that same device I think it's working fine, but that initial login is splitting the visit. By creating behavioral-based segments, estimating audience sizes, and tracking user movements, businesses can personalize media and improve customer experience. Drag the Page dimension into the Freeform Table and from there, drag a page (in this case, Home - JJEsquire) into the Add TouchPoint field as the first touchpoint. . Prepare to implement Adobe Analytics. Time spent. when I define a segment on AA, I thought the difference between picking the Visit vs Hit is the visit will include all the records in that visit while hit only includes the matching records. Visit must include Visit must not include Trigger after no action Include meta data: You can define criteria or visitor behaviors that you want to occur, and behaviors that you do not want to occur. Welcome to the Adobe Analytics documentation home page. These analytics applications capacity also help enterprise measure the results of traditional print or broadcasts advertising events. This metric is helpful when you want to understand how frequently dimension items appear in a visit. unauthenticated -> authenticated -> unauthenticated) how is this reported in Adobe Analytics. You can change visit timeout to any. One first thing to know is that you can only create sequential segments for Visit and Visitor based segment only. If a visitor switches back and forth between tabs, each hit counts as part of the same visit. Locate the Events section, and set the Events drop-down list to purchase. we have a campaign (so called Content Hub) on our website, so we have created a hit segment just to track visitors, who were part of this content hub on our website and not. Building customer journey segments using Adobe Analytics is a challenging but rewarding process. You can use this list to troubleshoot data inconsistencies, or determine the best feature to use when data adjustments are necessary. website to view some page it is referred to as a visit. Audience publishing. int: weekly_visitor: Flag to determine if the hit is a new weekly visitor. A basic report shows rows of string values (dimension), against a column of numeric values (metric). To save space, I have omitted the raw count of Retained Visitors and am just showing the retention rate, which for last month was 7. This limitation makes sense because a sequence can only be considered if there is more than one hit considered. The ID service code on the destination domain extracts the MID from the URL instead of sending a request to Adobe for that visitor’s ID. After my last article on the differences in E-Commerce Analytics between Google and Adobe Analytics , some people asked me about the examples in there with once-per-Visit Metrics, and how we created those metrics. . During the 2021 holiday. Analytics tutorials. Unique visitors: Identifiable visitor ID’s: Adobe does not automatically collect custom. Hit, visit, visitor: Hit, visitor: Recipient: Integrations: Audience Manager:Created for: User. If a visitor switches back and forth between tabs, each hit counts as part of the same visit. This document discusses options for preserving persistent visitor identification across properties and solutions as major browsers implement tracking prevention measures for cookies. tinyint unsigned: yearly_visitor: Flag to determine if the hit is a new yearly visitor. Select the Available eVars checkbox to enable the drop-down list. Create and configure list variables for use in reporting. Exclude hits. 1. If the client wants Adobe data stored in a client-side database, at the most granular level we can send. A comparison article is available that explains this in further detail. Perhaps I am misunderstanding, which means my answer could be wrong, but would you not want to keep your overarching container set to VISIT to measure the. One way is to simply create the ‘rule’ in adobe launch by adding the extension Common Analytics Plugins. For example, I want to filter hits to only those with a purchase of X product, then filter those hits to visitors who have spent Y amount on that product. Features. Thanks, but I don't want to just limit to hits. In next immediate visit, visitors have come from Email campaign and placed an Order. The key to the success of any Web site or online campaign is that it is designed with clearly defined goals The defined action that visitors should perform on a Web site or the purpose of the Web site. The ‘Download link’ dimension reports the names of download links implemented on your site. The ‘Average page views per visit’ dimension shows how many page views occurred on average against your desired dimension. Kind regards, Sarah. The ‘Days since last visit’ dimension measures the amount of time passed between the current hit of the visitor and their previous visit (if there is one). Drag the Unique Visitors metric within it. Adobe Analytics might have default segments or at least you can easely create them yourself, see here: Compare new visitors to return visitors. A link must exist on the external URL and a visitor must click it in order for the dimension item to show up. The Analytics report suite used for this trigger. 18-09-2012. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. I have made some documents for. Marketing Channel processing rules determine if a visitor hit meets the criteria assigned to a channel by processing every hit a visitor makes on your site. Segments are always at visitor level. When a visitor returns to your site, Adobe looks at how long ago the previous visit was, and buckets the hit in the appropriate dimension item. Thanks, but I don't want to just limit to hits. It is one of the most common metrics used when determining traffic, as it gives a high-level overview of the popularity of a dimension item. I have made some documents for my deep understanding of Hit vs Visit vs Visitor. The average website owner thinks that a hit means a visit but it is very different (see item 1). For additional information related to the aspects of this use case, see the following documentation topics:Visit number. Assuming that we know these topics, let’s see the below visitor journey and visit actions. endUser. tinyint unsigned: yearly_visitor: Flag to determine if the hit is a new yearly visitor. Consider, eVar1 expiration is set to visit. Change the definition of a visit. Now, if you modify it marginally like below. Drag the Countries dimension into the Definition canvas, select Germany as the value, then select does not equal as the operator. It can break down, filter, query, and visualize years’ worth of data, and is combined with Platform’s ability to hold all kinds of data schemas and. 2. Add the metrics that you would like to save as the default metrics. Visit depth. “Unique Visitors” in Adobe Analytics is similar to “Users” in Google Analytics. Admin. Hit is the default, which is justifiable because it is the easiest to conceptualize. Credit Monitoring. if you want „visitors“ who saw a page at least once in ANY visit, try this. Admin. If you are migrating from the. Each visit consists of at least one hit (an interaction on a site that sends data to Adobe Analytics). Adobe recommends using this plug-in if you want to identify visitors as “new” using a custom number of days. The following provides a comprehensive list of how each report can have one of these line items. 10. The ‘Tracking Code’ dimension lists the names of tracking codes on your site. Adobe offers many ways to alter or manipulate data before it appears in reporting.